A good business knows that it needs to keep its attention focused on its customers. A great business knows that it needs to keep its customers attention focused on itself. Consider the success of a celebrity singer. They are effectively running a business and they purposefully do things to keep their fans focused on their behavior. People become obsessed with them and throw all kinds of money at their feet. So how can your business do the same when business is slow? Try the following.
Offer Promotions and Special Deals
Everyone loves a great deal. It’s exciting for a customer to get something at a great price. Deals and discounts make consumers feel like they are saving money. They feel like they’ve stumbled on a treasure and can’t resist sharing it with friends and family. This can turn into some great free advertising for you.
If you have the means and your company is stable enough, there are several benefits of contests and giveaways that can really spark customer interest. Contests and giveaways give your company a generous image. It also helps people associate fun and excitement with your brand. You can also use the contest as advertising by asking participants to share the event with others.
Step Your Social Media Game Up
To keep yourself at the forefront of your customers mind, you need to be where they are. People spend hours a day on social media. You won’t want to spend that much time, but you should have plenty of content for your followers to see. Social media platforms can be a great place for you to run a competition or giveaway. They are also great places to share how your company is responding to industry trends. Keep posts friendly and genuine.
Improve Customer Service
The best way to keep business up is to retain customers. It is much easier to retain a customer than get a new one. The most important part of customer retention is customer service. What kind of interactions are your customers having with employees? How often is a customer transferred on a single phone call? How often are they put on hold? Do your employers stop what they are doing to pay attention to customer concerns? Do employees smile and thank customers? As an owner or manager, it can sometimes be difficult to know how to answer these questions. Provide training and set expectations with your employees. Then keep track of who tries to improve and who doesn’t.
When business is getting slow, don’t just dismiss it as a bad time of year. Lack of customers means that your business isn’t answering customer needs. Do whatever it takes to find out what those needs are and answer them. You can start by following the above advice.
We can help your business get it to where you want it to be. Schedule a Growth Strategy session with our expert today!
